The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Of all the dozens of new agencies launching in the UK in 2020, Hera Communications Strategies stands out, for both its proposition and its leadership. Former Newgate and Instinctif associate partner Anna Geffert founded the agency to combine her expertise in corporate and financial PR and capital markets – from start-ups to FTSE giants across financial services, property, banking, retail and insurance – with her belief that solid research should underpin everything her team does for clients. Geffert has been described as one of the most impressive, credible and trusted operators in the industry, combining a laser-sharp brain and deep understanding of the nuances of business and the boardroom with real thoughtfulness and empathy. She is also committed to supporting and advancing the wider PR industry: this year she was voted in as the president of networking organisation Women in PR, with a commitment to tackle issues such as ageism and sexual harassment, and is the co-founder of the PRCA’s new SME group for small agency owners.
How would you describe the communications/PR industry's level of innovation compared to other marketing disciplines?
Do you think the global pandemic has made the industry more innovative?
Where is the PR industry's greatest opportunity for taking the lead on innovation?
Who most influences how innovative a brand's engagement is?
How do you define innovation?
To break down barriers and raise the bar within a sector.
What is the most innovative comms/marketing initiative you've seen in the last 12 months?
It's more of a 'movement' but I've really enjoyed seeing the rise of SME agencies and a transferal of power from the C-suite of big agencies to the employees. We have more new SME agencies in the PR sector than ever before, which will really help to boost diversity, creativity and innovation in our sector through competition and haring best practice. Brands2Life has also introduced a brilliant Employee Ownership Trust, so the company is now majority owned by its employees. I really like this approach as it opens up key conversations on ethics and the running of the business to the whole company and fosters a sense of pride and autonomy from JAE to CEO.
In your opinion, what brands and/or agencies are most innovative around PR and marketing?
I loved The Romans' telephone scamming campaign with Santander and the Chelsea Pensioners. It was a challenging brief and something which was sadly on the rise following Covid. But their campaign tackled the issues in a humorous way while also being very respectful of their target audience. I also loved Frank's Beans on Weetabix campaign, it really tapped into the national mood and our search for laughter during the bleakest of lockdowns.
Describe a moment in your career that you would consider 'innovative.'
I think when I took over the presidency of Women in PR earlier this year, mid-lockdown, I was forced to be quite innovative. It's not easy running a networking organisation during lockdown, so we had to really re-evaluate our member benefit structure and what we are doing to help our members. Being at the coalface of equality issues during the pandemic, I've seen just how difficult it has been for women and that has really inspired me and the committee to bring new initiatives to our members, such as a new jobs board, new member benefit offers and targeted campaigns which help women up-skill and also tackle ageism within the sector.
Who do you admire for his/her approach to innovation?
I'm a huge fan of Angie Moxham at The Fourth Angel, who has been at the forefront of innovation at agency level for years. She really inspires me and has been so helpful in providing advice and support over this last year. I also love David Gallagher from Omnicom, who has consistently pushed the boundaries in terms of research, data and analytics in our sector as well as making sustainability and D&I a must-have for UK agencies.
How do you get out of a creativity rut?
Yoga, yoga, yoga!
What advice would you give to the PR industry around embracing innovation?
Ignore it at your peril. There will be someone coming up who will be embracing these changes faster and better than you so be ahead of that curve and never stop learning.
What would you be doing if you weren't doing your current job?
Running an organic vineyard and yoga retreat in France – still the dream.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
I've gone back to basics on a few things and really enjoyed reading Byron Sharp's 'How Brands Grow' which is still as relevant today as it was in 2010! I've recently enjoyed reading The Boutique, which has helped me to see through the challenges of scaling my business. And I would thoroughly recommend watching Game Changer on Netflix – a real eye opener, so I'm on the road to becoming vegan, kind of. As Baroness Michelle Mone OBE says, "you should treat your body like your business" and as we (hopefully) come out of this pandemic, focusing on our health and fitness will be instrumental in giving us the energy to rebuild and reform.
What's your favourite time of day and why?
Early evening, I always try to make time for yoga or a class before putting the kids to bed and finishing off outstanding work. It's a great time to reflect on what I've achieved and what is still be done. And most importantly, it is 'me' time, which can be extremely hard to find but is so vitally important.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023