Maja Pawinska Sims 15 Sep 2023 // 4:26PM GMT
LONDON — Alex MacLaverty, the group chief operating officer of global communications agency Clarity, is leaving the firm after more than four years.
MacLaverty joined Clarity in 2019 after 15 years at technology specialist Hotwire, latterly as COO and president of EMEA, Australia and New Zealand.
She told PRovoke Media: “When I joined Clarity in 2019, my mission was clear: to turn it from a scrappy start up into a ‘grown up’ agency that would provide an exceptional and unique experience for our team and clients, and bring growth, profitability and industry recognition.
“Since then Clarity’s grown from 30 people to nearly 200; we’ve successfully completed seven acquisitions; made the transition from pureplay PR to being truly integrated; won countless awards; delivered nearly half a million dollars of pro bono work and submitted for B Corp. We’ve also been named one of the world’s fastest growing agencies. So I'm happy to say that it feels like that mission I had is now complete.”
MacLaverty’s next move is not yet known. She said: “It’s been a wonderful and hectic journey, so I’m taking some well-earned time out while finding my next adventure. But I’m already excited by the prospect of bringing everything I’ve learned to a new team when the time comes.”
Clarity founder and CEO Sami McCabe told PRovoke Media: “Since joining Clarity in 2019, Alex has transformed how we operate our business: her work on professionalising our operations has been pivotal to our phenomenal growth story. Whatever comes next for Alex, given the significance of her contribution to Clarity over the years, she'll always remain a close friend of the business.”
McCabe said Clarity was not looking for a direct replacement for MacLaverty's role.
Earlier this year, Clarity introduced a new leadership structure, including EMEA president Rachel Gilley becoming chief client officer. The agency has made several acquisitions over the past two years, including analytics and SEO specialist 3WhiteHats in May 2021, UK digital agency 93digital in May 2022, Political Intelligence UK in October 2022, and Sydney-based Sefiani in January this year.