The 14th installment in PRovoke's Covid-19 creative showcase explores how brands around the world are using smart PR strategies to creatively engage communities, support society and provide relief.

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The World’s Most Covid-Compliant Football Party

Paddy Power with Taylor Herring

Given football fans’ rap for shunning social distancing, Dublin bookmaker Paddy Power enlisted British soccer legend Peter Crouch to front a PSA touting the safest way to take in the Premiere League’s title game: from inside a human hamster ball. After all, how bad could it be? As the campaign video shows, being sprayed with top-to-bottom disinfectant, zipping into to a two-meter high ball and drinking only within the confines of the bubble is all it takes to support the team while staying healthy.

Empty Shelves
The International Federation of Red Cross and Red Crescent Societies with Weber Shandwick Germany
Facing blood shortages due to Covid-19, the IFRC called on the public to help restock blood supply through donations through bleak imagery of empty supermarket shelves — an eerie sight people around the world saw at some point during the pandemic. The Empty Shelves campaign . Empty Shelves launched on World Blood Donor Day (June 14th) and is currently running in ten markets in Europe, Asia-Pacific and South America.

In Our Hands
Alight with Forge PR and IDEO.org and Forge PR
Alight
Humanitarian organization Alight reached 100 million people worldwide with its In Our Hands campaign, a global initiative launched in April as Covid-19 was surging — yet millions of people had yet to hear of the virus. In Our Hands was a multi-channel campaign that shared bite-sized, positive health messaging and prevention techniques, while also dismantling prevalent myths and misinformation about Covid. The campaign has been executed in 40 languages and expanded to get lifesaving information to marginalized and remote communities in 86 different countries.

California Heroes

Golden Road Brewing with Praytell

Golden Road Brewing has launched a grant program honoring those California heroes who have served communities throughout the pandemic, from frontline workers to people like Sacramento’s Three Black Chefs, who provided 15,000 meals during the crisis.  Anyone can nominate a California Hero by July 29, 20 of whom will get $500 in recognition of their efforts.

You can find earlier Creative Showcases here:
Covid-19 Creative Showcase (April 17, 2020)
Covid-19 Creative Showcase (April 24, 2020)
Covid-19 Creative Showcase (May 1, 2020)
Covid-19 Creative Showcase (May 8, 2020)
Covid-19 Creative Showcase (May 15, 2020)
Covid-19 Creative Showcase (May 22, 2020)
Covid-19 Creative Showcase (May 29, 2020)
Covid-19 Creative Showcase (June 5, 2020)
Covid-19 Creative Showcase (June 12, 2020)
Covid-19 Creative Showcase (June 19, 2020)
Covid-19 Creative Showcase (June 26, 2020)
Covid-19 Creative Showcase (July 3, 2020)
Covid-19 Creative Showcase (July 20, 2020)