The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Which book/movie/TV show/podcast/playlist/other cultural source has provided inspiration over the past year?
In college I studied 19th and 20th Century Irish Literature and there’s a line from Adam’s Curse where W.B. Yeats wrote: “A line will take us hours maybe; Yet if it does not seem a moment's thought, Our stitching and unstitching has been naught”. I love poetry and what Yeats’ writes about resonates because it’s not far off from what we do as brand builders and storytellers. Everything is intentional. Every word, decision, direction, but it must seem effortless for it to land and be impactful.
Most recently, the last two books I read and can’t stop thinking about are The Candy House by Jennifer Egan and Tomorrow and, Tomorrow and, Tomorrow: A Novel by Gabrielle Zevin. Both offer exquisite reflections on modern life and the role of technology as part of our cultural fabric. At Spool we have a book swap where we bring in and share meaningful books with one another. I’ve also given Spool’s leadership team a copy of Phil Jackson’s 1996 Sacred Hoops, which is one of the best leadership books I’ve read.
How would you like to see work culture, and the role of the office, evolve?
If the adage is true that “culture eats strategy for lunch” then a company’s values are the ingredients for whatever that lunch is. Without having clear, loud, meaningful values, a company’s going to struggle to achieve bigger sights and goals. Two years ago Spool spent six months going through our laying out of vision, mission and values and I 100% believe it’s the reason we’ve been successful and seen so much growth. We put our people first and we do that through our values. That means we fire toxic clients. That means if people don’t log off and live full lives outside of work, they’re in conflict with our values (whereas other agencies would call it a badge of honor). That means we are crystal clear with what is ‘above the line’ and ‘below the line’ in how we live our values each day. Culture exists in a company.
How can the PR and communications industry harness innovation to make more progress on diversity, equity and inclusion?
I’m very proud that our newly launched startup arm, Spindle, is constructed to put DE&I at the forefront when we work with new clients. Only 2% of institutional VC investment goes to female-founded companies (and that percentage shrinks to less than 1% if founded by BIPOC women) which means these companies and innovations often don’t get a fair shot to succeed because of the bias and inequity in how VC has been deployed. Spool’s response to that is to work with startups at a reduced bill rate and even possibly invest in them. So that’s one way our industry can approach it: not just within the four walls of the organization and who’s being hired (though of course that’s a big part of it!) but also through the lens of which clients and opportunities we’re taking on and what the impact that can lend may be.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023