Gabriela Buada Blondell

Executive Director
Caleidescopio Humano

Venezuela

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“Improve what already exists, create and position the brand, the message or the communication in order to stay forever in the minds of recipients."

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For more than 10 years, communicator, human rights advocate, professor and researcher Gabriela Buada Blondell has dedicated herself to the areas of what she calls documentation, denunciation and dissemination in local and international NGOs.

In 2018, she created Calidoscopio Humano to defend human rights through relevant and timely journalism and communication, focusing on vulnerable groups, gender and diversity. She also acts as a communications advisor to the Venezuelan human rights movement, helping construct information campaigns, activism on social media and through oratory, leadership and crisis response.

To her, human rights and dignity are inextricably linked with diversity and anti-discrimination and this is what keeps her active in spaces for local and international advocacy in human rights and communications. 

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How do you define innovation?
Improve what already exists, create and position the brand, the message or the communications in order to forever stay in the minds of recipients.

What is the most innovative PR or marketing initiative you've seen over the past 12 months?
Inclusive messages, diversity, Mensajes inclusivos, diversidad, gender, race among others. Creation of inclusive podcasts, news on social networks for events or public presentations and broadcasts.

In your opinion, which brands and/or agencies are most innovative in their approach to PR and marketing/
Comstat Rowland Strategic Communications, AB Communication Studio, BlueFocus, Coca Cola and Disney.

Describe a moment in your career that you would consider to be innovative.
When I decided to raise awareness to the vulnerable communities in Venezuela.  Draw attention to the problem of Visibilizar el problema de trafficking, exploitation, and modern slavery in trans women as a way to present the vulnerabilities of this group more than any other victim.

Who do you admire for his/her approach to innovation?
Erika De La Vega, a Venezuelan communicator that positions herself in the world with her podcast on gender.

How do you get out of a creativity rut?
Break the traditional Rompiendo gender boxes, the social class and racial stereotypes among others.

What advice would you give to the PR industry around embracing innovation?
Don't always be afraid of failure and when we know that we have time to try again in different ways. Failure is good and if we know it, it will give way to the best. 

What would you be doing if you weren't doing your current job?
I would be helping the most invisible from any profession or trade.

Which book/movie/TV show/podcast/playlist/other cultural source has provided inspiration over the past year?
‘El princesito’ short film from Disney

How would you like to see work culture, and the role of the office, evolve?
Focus on normalizing equity and inclusion. Let it become normal and stop debating the political narratives that are more exclusionary on these issues.

How can the PR and communications industry harness innovation to make more progress on diversity, equity and inclusion?
With normalization. Beyond gradual change try to normalize these novel ideas of inclusion so that public reception does not construct controversy that destroys or deepens exclusion.