Volodymyr Zelenskyy | Innovator 25 EMEA 2022

Volodymyr Zelenskyy


Since his country was invaded by Russia in February this year, Volodymyr Zelenskyy has emerged as one of the most outstanding political communicators, not to mention leaders, of all time. Steadfast, courageous and dignified in his communication style and messages, to say the former actor has risen to this appalling occasion on the world stage is a vast understatement. Zelenskyy’s pathos resonates with people from fellow country leaders and business giants, to journalists and citizens around the globe; a compassionate warrior, he communicates clearly, directly and concisely, through words, tone and body language, whether he is on a podium, in a bunker or on the front line of war. Zelenskyy’s natural communications style – the antithesis of the vagaries more usually employed by politicians – inspires trust, so disastrously in decline in many political environs. And he may be an exceptionally authentic communicator and leader, but that doesn’t stop Zelenskyy being a master of the one-liner. Who will ever forget him addressing the US government after it offered to evacuate him from Ukraine with the infinitely shareable: “We need ammunition, not a ride.”