Dani Dudeck | The Innovator 25 North America 2022

Dani Dudeck

Chief Corporate Affairs Officer

San Francisco

Dani DuDeck has transformed the grocery delivery service from a luxury to a means of expanding access to nutritional foods, with the launch of Instacart Health in September. The initiative – which focuses on nutritional security, supporting healthy living and using food for disease treatment and prevention – included Instacart partnering with healthcare providers and a new funding program, as well as making it easier for federal assistance beneficiaries to pay for food electronically. In doing so, DuDeck elevated the role of technology in providing nutritional access, thus promoting users’ wellbeing. Her efforts drove Instacart’s place in the bigger cultural and political conversation about food access, which included working with the White House to align efforts with the National Strategy on Hunger, Nutrition and Health. The Instacart Health creative campaign further dispelled the notion of grocery delivery as a splurge reserved for the well-heeled. Communications centered on the idea of democratizing food, health and wellness for all, underscoring how Instacart is addressing major challenges with food as medicine programs.