Dorothy Dee-Ching | The Innovator 25 Asia-Pacific 2023

Dorothy Dee-Ching

Chief Marketing Officer


Almost 50% of girls globally have been criticised on appearance - by their family, which has a profound negative impact on self-esteem. Dove’s #StopTheNameCalling campaign called attention to this issue and drove action. Led by Dorothy Dee-Ching, the initiative tapped real women – celebrities, family experts, mom communities - to share their real stories, creating a powerful movement to stop name calling across the country. After 20 years with Unilever, Dee-Ching has since gone on to become chief marketing officer at iconic Filipino fast food brand Jollibee, bringing considerable expertise in terms of shaping purposeful brand-building and ushering in innovation.