Marta Marquez | The Innovator 25 Asia-Pacific 2023

Marta Marquez

Senior Director, Communications - International


As senior director of international communications, Marta Marquez has transformed the healthcare brand’s regional communications team, reshaping the function’s purpose from service-orientation to strategic partnership. Having lived and worked across China, the UAE, Germany and the UK, Marquez’s international perspective has helped AstraZeneca address the critical reputation issues it was facing when she joined in 2021. After redefining the function’s objectives, she built capability across corporate, therapeutic, internal and digital — increasing headcount, adding communications success measures to AstraZeneca’s commercial scorecard, developing the company’s first digital infrastructure strategy and implementing a new corporate narrative – supported by reputation benchmarking research across 22 markets. Marquez’s transformative work was rewarded with the In-House Professional of the Year award at the 2023 APACD Awards.