Scott Xiong | The Innovator 25 Asia-Pacific 2023

Scott Xiong

Chief Digital Officer


As chief digital officer, Scott Xiong oversees one of the PR industry’s most successful digital operations at BlueFocus - the Chinese behemoth that has integrated PR, digital, e-commerce and influencer management to impressive effect. Recent plaudits include the Thyseed Postpartum campaign that ranked among Best in Show contenders at the 2023 Asia-Pacific SABRE Awards, along with two Innovation SABRE Awards.