Jackson Aw | The Innovator 25 Asia-Pacific 2023

Jackson Aw

Founder and CEO
Mighty Jaxx Group


Jackson Aw is a Singapore entrepreneur whose passion for toys led to the creation of the Mighty Jaxx toy empire. With just a $20,000 loan, he has built a multimillion-dollar business across more than 90 countries worldwide. Aw’s dedication to pushing the boundaries in the pop culture space has not only captured the hearts of collectors worldwide but also showcased the positive impact of toys on fostering creativity and community engagement. Under Aw’s leadership, the brand has developed groundbreaking campaigns that have revolutionized the toy collectible industry and redefined the collecting experience for fans. The first of these involved a metaverse debut in 2022 in conjunction with the Sandbox and Sideshow Collectible, including a virtual employee that helps guide players within the MightyLabs. This effort was followed up with an immersive retail experience for the Stranger Things Netflix series, including a proprietary digital platform that allowed fans to document their entire journey.