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The 2019 Latin American PR Agencies of the Year are the result of a research process involving submissions and meetings with the best PR firms across the region.
Agencies of the Year are announced at our Latin American SABRE Awards ceremony which takes place at Seminario de Cultura Mexican (Mexican Cultural Seminar) in Polanco, Mexico City on September 11, 2019. Analysis of all Finalists and Winners can be accessed via the navigation menu or below:
Axon Marketing & Communications (Independent, Columbia)
Nineteen years after launching Axon (with six kids at home to boot), husband and wife team Carlos Trelles and Catalina Parada are overseeing a multimarket operation that in 2018 registered fee income just shy of $2 million, marking a 17% lift from the year before. With particular expertise in tourism, technology, education and health, Axon boasts a healthy client roster populated by organizations such as tourism groups representing Argentina and Uruguay and companies including Nokia, Western Union, RCD Hotels, Digiware Columbia and Zoho. The Bogota-based independent also has a particularly impressive multinational presence, with owned offices in Argentina, Bolivia, Colombia, Chile, Ecuador, Mexico and the US.
Axon is noted for its expertise in using communications to support companies into, or within, the South American market. The high regard Trelles and Parada have for family life, and how that translates in the workplace, is a boon for the company’s 39 employees. Axon’s most impactful work over the last 12 months includes a campaign elevating the position of Toulouse Lautrec schools, supporting Indian tech company Zoho’s entry into Latin America and generating interest in a Global Home Index study about the value of families in society. — DM
Pizzolante (Independent, Venezuela)
Even as its home country Venezuela was engulfed in political, economic and humanitarian crisis, Pizzolante succeeded in 2018 in keeping its Caracas headquarters open and profitable, enabling the agency to keep its entire staff despite crippling inflation and few opportunities in the market. That kind of ability and tenacity in setting and meeting goals is among the reasons Pizzolante was able to come out ahead over the last 12 months, which saw the internal challenges that come with company reorganization as well as external chaos and hardship. In 2018, the agency grew 13% over 2017, registering 21% profit. The firm recently won business from Toyota, Praxair, Diageo and Banesco, which join Copa Airlines, Equinor, Procter & Gamble, Cementos Progreso and Grupo Universal as clients.
Five years after expanding to the Dominican Republic, Spain and Panama (which has since been spun off), Pizzolante has grown those offices, staffed collectively by 32 people, to being among the top in their markets. The Dominican Republic office, for instance, grew from nine to 24 clients during 2018, surpassing its goals. The firm also picked up project work in new markets including Guatemala and Egypt. Noteworthy 2018 work includes the internal communications campaign orchestrated for Santo Domingo Motors, the century-old Dominican auto dealership, surrounding a revamping of the company’s story and purpose. Pizzolante also ran a campaign targeting employees Guatemala’s Cementos Progreso, which aimed to rally internal enthusiasm for a new sustainability program. — DM
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