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360PR devised a strategy to host a live Krusteaz holiday baking webcast that generated earned media attention, influencer engagement and consumer engagement.
By signing Marshawn Lynch to the brand’s first ever athlete-endorsement deal, Skittles with Olson Engage turned super fan Lynch’s appearance in the Super Bowl into a publicity avalanche that overshadowed most big-game advertisers – and boosted nationwide sales during the month surrounding the game.
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