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As a result, for the first time ever, scholars, academics, researchers and general public would had easily accessible data on attitudes toward Jews from over 100 countries.
Honey Maid; the brand’s creative agency Droga5 New York and Weber Shandwick crafted the story rooted in celebration of all families. To help drive the story, they disseminated a narrative about the real face of today’s modern family.
While the goal of Weber Shandwick’s partnership with the University of Missouri’s PRIME LAB was to validate the Engagement Index system, this research surfaced valuable insight into how the application of Applied Neuroscience and biometric measures can advance current thinking around how engagement with digital and social content is defined and measured.
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