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The campaign helped to build awareness and increase overall favorability of extending Indian Point’s operating license among policy elites.
Inner Circle Labs’ biggest hardware success story came in July 2014 with the launch of Jibo, the world’s first family robot. ICLabs managed multiple moving parts including a crowdfunding campaign and content strategy with a three-fold objective: get attention, position Cynthia Breazeal as right person to take social robots from from the ivory tower into the home and, most critically, drive massive sales success. ICLabs appealed to media’s curiosity around the future of in-home robotics with up-close-and-personal looks at Jibo – from prototype to final product – and used the MIT legacy to create a story for the next generation. On launch day, ICLabs secured 56 feature pieces for Jibo in publications including the New York Times, Time, CNN, Entrepreneur, USA Today, Fast Company and Wired. Attention went beyond media with the 11-inch robot sparking a national conversation about the future of social robotics. Within the first 24 hours, Jibo was trending on both Reddit and Indiegogo. By the time the campaign closed, $2,289,606 had been raised. After launching its InDemand campaign, Jibo is the 12th most-funded campaign of all time on Indiegogo – and #6 in the technology category – with more than $3.7 million in funding and 7,400 funders giving to the campaign.
To maintain trust with employees and get them excited about the new brand, South State Bank with Capstrat empowered employees to play an integral role in launching the new brand. By bringing all employees together for a one-time event – the initial reveal of the new brand and encouraging them to share the newly launched brand on social media allowed them to take the reveal to the next step and be an essential part of the big announcement.
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