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An event was held featuring the original scientists who made the Big Bang discovery while providing a platform for Bell Labs to showcase its latest work. This helped reignite Bell Labs’ image, using its celebrated history as a launch pad for the future.
By taking the commonly used insult “Like A Girl” to capture the subtle yet negative power it creates and inspire a movement to change “Like A Girl” to mean downright amazing, P&G Always sought to empower girls during this critical life stage when their confidence is lowest.
The Lumia Icon went on to become part of the selected tastemakers lives and of their social conversations, driving an authentic brand campaign that delivered original content—all shot on device.
In an environment where PG&E and CPUC business often happens (illegally) behind closed doors, San Bruno, with assistance from Singer, initiated a strategy to successfully shine the light on illegal activity between the state’s largest utility and its regulator – and, in the process, change a broken system for the better.
By providing video content which scored national headlines they heightened visibility of the US Cellular brand name fostering a positive media conversation and sentiment around the mobile phone.
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