Jacob Puthenparambil | The Innovator 25 Asia-Pacific 2020

Jacob Puthenparambil

Founder & CEO

Redhill Communications


“Be audacious with your goals."

Redhill Communications was born of opportunity, dating back to 2014, when Jacob Puthenparambil learned that there were no Southeast Asian agencies among the world’s 100 biggest PR firms. So he decided to build one, recognizing a gap in the market for a home-grown agency that could provide top-tier service and creativity in Asia’s smaller markets as well as more established ones that were garnering the bulk of attention. Today, Redhill, which Puthenparambil now runs as CEO, has grown from its humble two-person beginnings to a global powerhouse with offices in 14 countries across Asia, Europe and the US. All of which is a testament to Puthenparambil’s tenacity in pushing through challenges — from growing a business from the ground up to managing the fallout of the Covid pandemic. And while staying true to his overarching vision of putting Singapore — and Singapore’s PR industry — on the world map.

How do you define innovation?  
Disruption. Breaking the current industry norms or mould to find new ways to stand out and make a mark.

What is the most innovative comms/marketing initiative you've seen in the last 12 months?
As media becomes more subscriber based, developing deeper sustainable relationships with media has become vital. I think Nike's stand on inclusion and diversity stands out.

In your opinion, what brands and/or agencies are most innovative around PR and marketing? 
Apple, Nike, Emirates.

Describe a moment in your career that you would consider 'innovative.' 
When we aligned client business goals to our success. When started to think outside the usual matrix of coverage quantity and value to focus on long term sustainable business reputation.

Who do you admire for his/her approach to innovation?  
Sunil John, Asda'a BCW

How do you get out of a creativity rut? 
Be audacious with your goals.

What advice would you give to the PR industry around embracing innovation? 
Be a force multiplier for your clients. Never settle for norms.

What would you be doing if you weren't doing your current job? 
Coconut farmer in Kerala, India.

Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
Bloomberg by Bloomberg, Business of Persuasion (Harold Burson)

What's your favourite time of day and why? 
Mornings, so much to look forward to :)