Tang Haitang | The Innovator 25 Asia-Pacific 2020
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Tang Haitang

President of Marketing

Vinda Marketing Group
Guangdong Province

 

As marketing chief for Asian hygiene player Vinda, Tang Haitang oversaw the brave ‘Liberating our Periods’ campaign for Libresse, which tackled the taboo topic of period pain in China to impressive effect, winning recognition at both the Global and Asia-Pacific SABRE Awards. Since joining Vinda in 1995, Tang has developed deep expertise in the general hygiene products industry, particularly in terms of strategy formulation, brand positioning, consumer insights, and precision marketing. Currently, Tang is responsible for the market planning and business development of Vinda's four categories: tissue, incontinence care, feminine care and baby care. He also manages the group's e-commerce work, which is often considered industry-leading.