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Because by hiring Liao, FleishmanHillard made its biggest foray yet into the world of data. For Liao’s work leading Coca-Cola’s knowledge and insights unit, determining ROI across the company’s paid, earned, shared and owned model. And for managing one of the industry’s most interesting initiatives as FleishmanHillard looks to form an alliance with Omnicom’s dedicated analytics firms Annalect.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing
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