The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
How would you describe the communications/PR industry’s level of innovation?
Lagging the others
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content creation & creative copy
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
If you believe that success comes when you connect the dots (and I certainly do).
Then as David Brier writes:
Those other dots.
The ones others miss.
And having the certainty to know that the dots you see are not only valid but necessary if the world is to move forward.”
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Without a doubt CVS has my vote. First, they stopped selling cigarettes which is one of the highest margin products they sold. Then for sponsoring quit smoking campaigns. And finally for changing their name to CVS Health to further exemplify their dedication to wellness. It was brilliant, I hope other brands are taking notice.
What brands and/or agencies are most innovative when it comes to marketing/PR?
President Obama, Uber, Starbucks, OkCupid (their analytics are superb)
Describe a moment in your career that you would consider ‘innovative.’
Helping launch the Smart Energy Demand Coalition, a Brussels based non-profit with the goal of promoting energy efficiency programs within Europe.
PR can take on many facets. With the launch of SEDC not only did we give the company I was working with eMeter (now Siemens Smart Grid division) an international platform, but we were directly influencing policy at the highest levels within the EU. This is an example of public relations that has lasting effect and helps shape the future.
Who is your mentor and why?
Dr. Ernie Bodai, founder of the Breast Cancer Research Stamp. Ernie was my first client. He taught me that a good story starts with true passion. When you work with someone with such infectious energy it absolutely impacts the quality of your work. Ever since I have sought out people with that same passion.
How do you get inspired?
My three R’s that lead to inspiration are running, writing and reading. Each one gives you a new perspective from which to draw.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Switch it up. Change industries, try a new job, move to a new country or city. People get stagnant if they don’t experience life in different ways.
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
Innovation happens when you are the happiest. For me that place is the big island in Hawaii. The volcanic rock juxtaposed with the clear blue waters makes you feel like you are on Mars. My engagement took place there and so will my wedding in November.
What’s your favorite time of day and why?
The first few minutes after waking up. It’s where you frame the day, and can quietly think about all the possibilities a day might bring.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2021