The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from PRovoke in association with ICCO.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth, new for 2018.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
The Innovator 25: Todd Hunter
Creative executive at CAA since 2009
Marketing and Advertising, 8 years
For being a part of one of the most successful — and memorable — examples of branded storytelling with Chipotle’s “Cultivate a Better World Campaign” that produced “Back to the Start” and this year’s Cannes Lions Best Show Winner “The Scarecrow.” For seeing past the lure of big-name talent, and instead, in the appeal of pop culture relevancy. And for making content that consumers actually want to talk about.
In what area of marketing/PR do you see the most innovation?
Content creation & creative copy
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines
Where do you see the greatest opportunity for marketing & PR to become more innovative?
The greatest opportunities will be at the intersection of marketing expertise and audience experiences – whatever those experiences will be…
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
I see innovation as both a process and an outcome. The process is the act of pushing into uncharted territory with a sense of direction and a vision for the destination – knowing that the destination will change along the way. The outcome, is that delightful feeling we get when we experience something new.
"We do large scale transactions but we also look to create bespoke content and respond to briefs in the same way an ad firm would. The media landscape has changed so much, so the question we ask is — what’s the best way to deliver that content?"
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Sound Of Honda
What brands and/or agencies are most innovative when it comes to marketing/PR?
Nike, Honda, Apple, Disney, Chipotle, W+K, Dentsu
Describe a moment in your career that you would consider ‘innovative.’
As CAA’s first homegrown Creative Executive, I was dropped into the deep-end of the entertainment industry, the mailroom, as a brand-centric creative person. The experience of growing up as both an agent and creative has influenced all of my work – from creating an original mobile game to telling a brand’s story to building a music festival from scratch.
Who is your mentor and why?
Jae Goodman, Jesse Coulter, and the CAA community. I started as Jae’s assistant at CAA Marketing eight years ago. Since then, I have spent my years with Jae and Jesse developing a shared vision for brand storytelling in a building of amazing people (agents, executives and clients) that make my work and me better every day.
How do you get inspired?
Collaboration. There is nothing more inspiring than working with a great team. I’m so fortunate to work with my colleagues, collaborators like Moonbot Studios, and clients like Chipotle.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Respect the process. You have to implement a process and culture that is idea-driven and commit to it for the long run. It helps an organization feel comfortable with being uncomfortable – which is critical to innovation.
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
For storytellers, it’s a three-way tie between MIT Media Arts, the City of Los Angeles, and the “land” of the independent game developers. Joi Ito is leading an incredible new and open chapter at Media Arts Lab. Los Angeles is having another creative renaissance driven by greater diversity in its composistion, thinking and creativity. The Indie gaming space is creating the most exciting and emotional storytelling in the world.
What’s your favorite time of day and why?
The wee small hours of the morning. The world feels quiet and the possibilities limitless.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020