The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from PRovoke in association with ICCO.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth, new for 2018.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
The Innovator 25: Corey DuBrowa
For spearheading a communications campaign that resulted in the rare appearance of a corporate CEO appearing on Comedy Central’s cynical satire the Daily Show — with host Jon Stewart declaring it’s his job to hate everything — but he had a hard time hating Starbucks’ tuition employment reimbursement program with Arizona State University. For recognizing the full scope of influence in today’s world and putting in motion campaigns that mobilize everyone from customers to employees. And for advocating for — and setting an example of — a communications philosophy that is led by action rather than words.
In what area of marketing/PR do you see the most innovation?
Content creation & creative copy
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Planning & analytics
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
Somewhat akin to the way it is articulated on “Project Runway:” a breakthrough idea or creative endeavor that hasn’t been seen before and isn’t boring… vanilla… expected.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
I worked at Nike for many years; the “Find Your Greatness” campaign is SO perfectly in their strike zone. Loved it.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Nike; Warby Parker; Beats; this little Seattle coffee company called Starbucks!; and Wieden + Kennedy.
Describe a moment in your career that you would consider ‘innovative.’
Working on the Starbucks College Achievement Plan in partnership with Arizona St. university — it solves a very specific question we were seeking to answer about the next defining benefit for our people, but in a way that is very much in tune with something that is also good for American society (creating more college graduates vs. just attendees).
Who is your mentor and why?
My mentor WAS and remains the amazing Dr. Willis Winter of the University of Oregon. One of the most extraordinary teachers I’ve ever encountered. And someone who taught me so much more outside the classroom than within it. A hero.
How do you get inspired?
My team. Ideas. Coffee. Music. Relationships. Coffee. Sunshine. Coffee. (I’m not kidding)
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
There is nothing wrong with loving the hell out of everything. Negative people find their walls. So never apologize for your enthusiasm. Never. Ever. Never.
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
The workroom on “Project Runway” and the inside of any amazing chef’s kitchen. Oh, and Electric Lady Studios and and Muscle Shoals aren’t bad either.
What’s your favorite time of day and why?
I’ve always been a morning person. I have a strong associations with coffee, sunrises and creativity. I don’t have the data to support this but a lifetime’s worth of habit has kind of solidified the behavior.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020