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For co-founding a company that defines what social enterprise means in the modern era. For being smart about how Warby Parker promotes its social mission in its marketing messages — and not overplaying its hand — because “historically, it was easier for brands to be opaque about practices and partnerships, today it’s impossible to hide.” And because the name “Warby Parker” comes from a May 2009 trip Gilboa took to the New York Public Library where he came across a Jack Kerourac exhibit and noticed two interesting character names from Kerourac’s old papers: Warby Pepper and Zagg Parker.
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