The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
For pivoting a PR agency anchored in one of the most conservative sectors — healthcare — into arguably the most sophisticated firm when it comes to analytics and digital products. For recognizing a growth opportunity in acting, in many cases, as a channel partner — rather than a competitor — to traditional PR and ad firms looking for an data-driven steward. And, after several years of rapid expansion, recognizing the pitfalls of growing too quickly in a nascent sector and slowing down to build a sustainable culture and product offering.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing; content creation & creative copy; influencer relations and planning & analytics.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Social media & online marketing; content creation & creative copy; influencer relations; planning & analytics; and management techniques.
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
Innovation is something that meets an unmet need in a relatively simple yet profound way. In my view we see more iteration than true innovation in the world and that’s ok. It’s often better to be a more successful fast follower that executes well than a first to market innovator.
Describe a moment in your career that you would consider ‘innovative.’
Gene.com website for Genentech in 1993/94
Virtual patient education days for cystic fibrosis patients in 1994
Virtual online media and advocacy briefing on the launch of Rilutek for ALS (Lou Gherig’s Disease) in 1996
Who is your mentor and why?
I’ve had many but Maria Russell of Newhouse School stands out for her consistent support, collaboration, belief and confidence in me; Dick Brewer who was a loyal boss and client who pushed and challenged me to get breakthrough results and Laura Leber, Greg Baird and Beverly Simons who taught me the importance of quality and integrity and Bob Pearson who has always encouraged and driven innovation and risk taking
How do you get inspired?
By hearing successful industry leaders speak; great movies & art; solving clients’ business problems; young ambitious professionals who work and play hard
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Play like you have nothing to lose; don’t let your boss hold you back; get comfortable playing in the line of fire.
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
There are many places but I would still say the SF Bay Area.
What’s your favorite time of day and why?
Early in the morning (or late at night) when it’s quiet and I can think clearly with none of the day’s baggage to distract the mind.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023