Abby Guthkelch | The Innovator 25 EMEA 2017

Innovator 25 EMEA - Abby GuthkelchThe Innovator 25:

Abby Guthkelch

Global Head of Social Media Engagement


As HSBC’s global head of social media engagement, Abby Guthkelch is responsible for designing, leading and delivering the financial services giant’s social media engagement strategy; and integrating and embedding social media across the group to provide one voice for the brand to drive brand advocacy and preference amongst its various audiences. And Guthkelch is well-suited to a role that requires a considerable level of strategic insight — she has spent more than a decade in senior communications roles at both in-house and agency, and has a track record of integrating digital and social media across external and internal communication to create content that starts conversations.