Innovator 25 2016 | Holmes Report

The Innovator 25 Global Edition

The Holmes Report's Innovator 25 has become an important barometer of marketing and communications innovation. Since launching in 2013, it has identified 25 individuals each year in North America and beyond who have elevated and evolved engagement and influence. In 2016, we’ve expanded the list to include North America; Europe, the Middle East and Africa; and Asia-Pacific. 

The #Innovator25 global list includes a range of cutting-edge professionals from across agencies, clients and media. The people recognised here come from various corners of the industry — creative strategy, digital execution, influencer mapping, media storytelling — but together they represent a compelling picture of what marketing and communications looks like today, and where it is heading tomorrow.

The Americas 

The first Innovator 25 was launched in North America in 2013 and has since expanded to recognize those individuals who are pushing the industry towards transformation. For the Innovator 25 2016 class, we expanded this list to include the Americas with our first innovator based in Brazil. Among the others are creative directors, CMOs, chief digital officers, CEOs, podcasters and analytics champions.


Our second Innovator 25 class in EMEA again provides a unique glimpse of our industry’s future, shining the light on those individuals who are reshaping influence and engagement in an era of dramatic marketing and communications disruption. 


The Holmes Report expands the Innovator 25 to Asia-Pacific for the first time this year, recognizing innovators across the region at organizations that include Nike, Visa, Golin, BlueFocus and more.