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Terhas Asefaw Berhe
Terhas Asefaw Berhe has a more compelling background than most agency leaders, having grown up in war-torn Eritrea before moving to Canada and then the UK. In 2003 she launched Brand Communications, and has since built it into one of the region's foremost diversity consultancies, with a particularly strong focus on African companies that are looking to grow beyond their borders. In 2006, Asefaw Berhe smartly anticipated the need for a network and conference platform focused on diversity, to capitalise on the upcoming 2012 London Olympics — it is that kind of thinking that marks her and her firm out as one to watch.
How do you define innovation?
Most innovative PR/comms campaign you’ve seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
In what area of marketing/PR do you see the most innovation?
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
How do you find inspiration?
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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