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A PR professional with more than 15 years of media experience, Klein is often regarded as a digital pioneer in Germany, particularly via his work for Glossybox, where he spent more than two years in charge of global communications. It was a role that saw Klein embrace digital communication, often ahead of many of his peers, demonstrating a facility for visual storytelling that remains rare among the country's communcations pros. Klein left Glossybox earlier this year to start his own consultancy, with his former employer as an anchor client. Prior to moving into PR, he worked as a journalist at Bild.
How do you define innovation?
Most innovative PR/comms campaign you’ve seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
In what area of marketing/PR do you see the most innovation?
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
How do you find inspiration?
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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