The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of BCW's merger with Hill & Knowlton to create Burson.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
How do you define innovation?
For me, innovation is a dash of insight, a sprig of creativity and a hint of fearlessness. When you combine all three, you can create concepts which resonate, which capture the imagination and which move our industry forward.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Can I say the Trump campaign? On a serious note, I love the work that my colleagues have done with both #LikeAGirl and Thank You, Mom campaigns. They're based on strong insights, they're universal, and they're changing perceptions. I also love the hype generated around Pokemon Go. It's captured the minds of millions with smart use of augmented reality partnered with gamification. And the game (or hype) isn't running out of steam yet.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
It sounds whimsical today, but it was a number of years back when I was back at ABB. We had a scholarship programme running for Saudi students, and I wanted to take this initiative online and onto social media. I remember the resistance, but I persevered. It's a simple lesson in knowing and understanding your audience, even during times of change. The better you know who you're trying to engage with, the more innovative you can be in the approach you take to engagement.
In what area of marketing/PR do you see the most innovation?
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Planning & analytics.
Who most influences how innovative a brand’s marketing/PR is?
I'd like to say the external environment and our stakeholders such as consumers should have the greatest influence on how innovative we are. For many brands, the top executive still has a strong impact on how innovative the brand's communications is.
Who is your mentor and why?
I work with some amazing colleagues, and I'm fortunate that I'm working with such talented people, both in my own organization as well as on the agency side. The person I learned the most from was my editor in my first media role in Dubai. Stuart was a journalist's journalist, always chasing a story. He taught me to do my homework, ask the right questions, do the analysis, and come to the right conclusions. Those skills have stood me in good stead until today.
How do you find inspiration?
I find inspiration by reading about what others are doing, and talking to them about their own ideas and concepts. I support a number of industry bodies, including CIPR, IABC and MEPRA, and nothing beats the opportunity to network with peers and learn from their own experiences. My wife is also in the same industry, and her energy and passion are a constant source of inspiration to me.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Be brave, step out of the organizational box and seek different perspectives. My general advice to anyone in the business is that we need to step out of our comfort zones and take on more responsibility if we're going to be taken seriously as a function by our business leaders.
In your opinion, what’s the most innovative place in the world?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2024