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Global managing director
After working as a globetrotting newspaper correspondent for the New York Times and International Herald Tribune, Crampton took on a digital business development role for Taiwanese media conglomerate Next Media in 2007, serving as "entrepreneur-in-residence" as the company came out with numerous new lines of business, including its infamous animated news videos. He moved to [email protected] in 2009, turning the Asian outpost of the social hub from a handful of people in Hong Kong to a market-leading offer stretching across the region. Crampton was upped to global head of [email protected] in 2013, and relocated to London in 2015, overseeing a fast-growth, cutting-edge business that is considered pivotal to the future of Ogilvy & Mather Group.
How do you define innovation?
Most innovative PR/comms campaign you’ve seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
In what area of marketing/PR do you see the most innovation?
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
How do you find inspiration?
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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