The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Describe what you do.
As Chief Curator of the Blogalicious community, conference and influencer marketing network, I create brand strategy, develop strategic partnerships, solicit and manage corporate partnerships and campaigns, and execute each component of the Blogalicious brand: a digital community and offline conferences connecting over 5,000 multicultural women influencers with brands and celebrating diversity in social media.
Where are you from/hometown?
Montreal, QC CANADA
Where are you based now?
Washington, DC Metro Area
In what area of marketing/PR do you see the most innovation?
Creative storytelling & Content. Given my start as a blogger and social media influencer, my perspective may be biased! However, I continue to be inspired and moved by the quality and substance of the content being created day in and day out. The creative use of various platforms - from Periscope to Instagram and beyond - is a refreshing commentary on the power of voices, and the need to connect with one another.
How would you describe the communications/PR industry's level of innovation?
More innovative then other marketing disciplines. Those in the PR industry who make it a priority to understand what drives consumers and who decide to take risks and invest in the right influencers are leading the way when it comes to innovative marketing strategies.
What is most important for the PR industry to do to foster more innovation?
Disrupt the agency business model
How do you define innovation?
Pushing the envelope and bucking convention to find better solutions to an existing problem.
Most innovative PR/comms campaign you've seen in the last 12 months?
Dove's #LoveYourCurls emoji keyboard for curly girls of all hues.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Edelman/Dove; Kia Motors; Hologic; Coca-Cola
Describe a moment in your career that you would consider 'innovative.'
Co-creating, in 2009, the first conference and community for women of color bloggers and social media influencers.
Something — not PR/marketing related — that is innovative.
Pop culture memes on social media
Please giveour readers an idea of something that can inspire innovation — this can be a book/movie/podcast/activity/article.
A favorite of mine is Fast Company magazine.
Least favorite time of day?
Before 7am on a weekday!
Most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
- Ice Rink Concession Stand Attendant
- Dough fryer at Beaver Tails @ LaRonde (Montreal amusement park)
- Library Shelving Assistant
- Dining Hall Cashier @ University of Florida
- Student Mental Health Center Receptionist @ UF
- Corporate Lawyer :-)
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023