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Where are you from/hometown?
Nova Scotia, Canada
Where are you based now?
New York, NY
In what area of marketing/PR do you see the most innovation?
Creative storytelling & Content
How would you describe the communications/PR industry's level of innovation?
More innovative then other marketing disciplines. PR is the beneficiary of the blurring of marketing lines. We now have permission to do just about anything.
What is most important for the PR industry to do to foster more innovation?
New hiring practices/criteria
How do you define innovation?
Innovation is a breakthrough that gives a competitive advantage.
Most innovative PR/comms campaign you've seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
H+K's Group SJR
Describe a moment in your career that you would consider 'innovative.'
Introducing H+K's "people" policies. I did not anticipate how well they would be received and how much they would impact employee retention and recruitment. They have given us a competitive advantage.
Something — not PR/marketing related — that is innovative.
Self driving cars
Please give our readers an idea of something that can inspire innovation — this can be a book/movie/podcast/activity/article.
Sheryl Sandberg's Lean In
Least favorite time of day?
Most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
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