The Agency Playbook
The PR industry’s most comprehensive listing of firms from every region and specialty.
The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke's 2021 Global 250 Agency Ranking and/or our 2020 Agencies of the Year competitions now.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
Describe what you do.
I work with clients to develop technology-driven communications programs that solve business problems.
Where are you from/hometown?
Where are you based now?
In what area of marketing/PR do you see the most innovation?
Technology is increasingly finding its way into the center of marketing campaigns because that's how people live today (through technology). Technology also amplifies programs, makes them more efficient, and provides better measurability.
How would you describe the communications/PR industry's level of innovation?
In some places high, in others...There is so much smart, creative work happening in the PR industry right now that it's a surprise to see many still doing it the old fashioned way.
What is most important for the PR industry to do to foster more innovation?
Disrupt the agency business model
How do you define innovation?
An evolution toward greater relevance, efficiency, amplification and measurability.
Most innovative PR/comms campaign you've seen in the last 12 months?
I love The Swedish Number. Smart. Also Because-Recollection. Beautiful.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Samsung markets like they develop products: iteratively. They try a lot, take risks, push the boundaries. So when they fail, they fail epically. But when they succeed, they crush it. That’s innovation.
Describe a moment in your career that you would consider 'innovative.'
The work HC is doing now is, as the cool kids say, snatched. I've been at it for a long time. More than 15 years ago I created the world's first beamable press kit (on Palm Pilot!) for a client campaign. That one won some awards for innovation of the year.
Something — not PR/marketing related — that is innovative.
Please giveour readers an idea of something that can inspire innovation — this can be a book/movie/podcast/activity/article.
Dear Theo, by Vincent Van Gogh
Least favorite time of day?
Most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
Birthday clown (at large)
Usher at Pier Cinema
Line cook at Durphy's Inn
Publicist at Doubleday
Stock guy at Shakespeare & Co.
Salesman at Barney's New York
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021