The Agency Playbook
The PR industry’s most comprehensive listing of firms from every region and specialty.
The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke's 2021 Global 250 Agency Ranking and/or our 2020 Agencies of the Year competitions now.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
Describe what you do.
I work closely with M Booth's CEO in helping to set strategy, ensure best practices and foster an entrepreneurial culture that puts people first. For Next Fifteen, I oversee several of our agencies, work on acquisitions and create programs that encourage collaboration among our agencies.
Where are you from/hometown?
Harrison, New York
Where are you based now?
New York City
In what area of marketing/PR do you see the most innovation?
Creative storytelling & Content. We are natural storytellers. When we introduce new technologies to help tell better stories, the work is truly innovative and spurs business growth.
How would you describe the communications/PR industry's level of innovation?
More innovative then other marketing disciplines
What is most important for the PR industry to do to foster more innovation?
Change the industry culture
How do you define innovation?
Innovation is a breakthrough idea that causes people to think, feel and act differently. It is not fleeting, but causes fundamental change and makes us stop and say "that's just amazing"
Most innovative PR/comms campaign you've seen in the last 12 months?
Excedrin's Migrain Experience
What brands and/or agencies are most innovative when it comes to marketing/PR?
In the UK -two of our agencies --ODD for their fashion content work--breakout; and Lexis for its use of technology in promoting Pizza Hut offerings.
Describe a moment in your career that you would consider 'innovative.'
Early in my career, one of my clients was an Indian Tribe, and we were helping them to ratify their constitution so they could get federal funds. We decided to use Citizen Band Radio, as an "internet" to communicate the constitution's benefits to the tribe. It was a new form of media that brought out the yes vote and helped keep the Tribe together.
Something — not PR/marketing related — that is innovative.
Arthur Zang created a way in the Cameroon to reduce the mortality rate from cardiovascular disease in a place where there are few cardiologists by using a Cardio-pad medical tablet to perform cardiac examinations and permit remote readings.
Please give our readers an idea of something that can inspire innovation — this can be a book/movie/podcast/activity/article.
CBS Sunday morning piece on Colin O'Brady who figured out how to climb the world's 7 largest mountains in just 139 days...a world record.
Least favorite time of day?
Most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
The human mind--a place where all things are invented
1. lemonade stand entrepreneur. 2. Babysitter, 3.camp tennis counselor 4. Secretary 5. Editorial assistant 6. TV/Radio pitcher; 7. account executive
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021