The Innovation SABRE Awards — North America 2020
Showcase your innovation. Don't miss your last chance to enter November 4!
Follow Us
PodcastsCatch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
VideosLatest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Premium ContentLong-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Profiles & InterviewsExplore PR profiles and interviews with leaders from the marketing and PR worlds.
Crisis ReviewPR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
CoronavirusPRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Trend ForecastsPRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Social & DigitalDedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
TechnologyOur coverage of key technology PR trends and challenges from around the world of digital communications.
ConsumerFrom brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Employee EngagementPRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports Marketing Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
Global PR Agency RankingsPRovoke Media's definitive global benchmark of global PR agency size and growth.
Agencies of the YearPRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
Innovator 25PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
Creativity in PRIn-depth annual research into the PR industry's efforts to raise creative standards.
Asia-Pacific Communication IndexAPACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
SABRE AwardsThe world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
PRovokeSummit GlobalThe biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
PRovoke Media Regional SeriesA global network of conferences that explore the innovation and disruption that is redefining public relations.
Agencies of the YearUnrivalled insight into the world's best PR agencies, across specialist and geographic categories.
RoundtablesOur Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
Agency PlaybookThe PR industry’s most comprehensive listing of firms from every region and specialty
.jpg)
All JobsFind the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
As European marketing director for one of the world’s most sustainable brands, Alex Weller has a head start when it comes to innovation in purpose-led marketing and brand activism. He joined outdoor clothing company Patagonia nearly six years ago, after working in brand communications for the likes of Converse and Xbox. One of the strongest brand guardians around, with a natural balance of creativity and strategic thinking and a knack for getting under the skin of what customers want, Weller is unafraid to use Patagonia’s platforms to take the lead on political and social commentary, including the firm’s boycotting of Facebook. As he told WARC earlier this year: “It’s important to note that these are not partisan marketing ideas designed to excite our customers or make them like us more. Our customers believe many of the things that we believe. This is about trying to affect change, and trying to mobilise people to create clear pathways to action and hopefully important outcomes.” Genuinely passionate about the environment, Weller is also a trustee of Protect Our Winters UK, a not-for-profit that inspires and equips fans of winter sports and outdoor pursuit to take positive action to address the climate crisis.
Intelligence and insight from across the PR world.
About PRovoke Media Contact Us Privacy & Cookie PolicyWe feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap© Holmes Report LLC 2024