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Julian Obubo’s star has been noticeably on the rise in 2020, not least as the driving force behind Manifest being named as the first agency to achieve the Blueprint diversity standard. After joining the agency as an intern eight years ago, Obubo has quickly risen to become a partner and Manifest’s brand strategy director, as well as heading its diversity and inclusion programme. As the focus on DE&I has gathered pace, Obubo has become more vocal about racism in the PR industry, saying at PRovoke Media’s EMEA summit: “The conversation needs to be about covert racism and prevention of inclusion, which prevent Black people from coming into the industry or thriving. When we broaden our idea of the problem, we can start to make change.”
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