The Innovation SABRE Awards — North America 2020
Showcase your innovation. Don't miss your last chance to enter November 4!
The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of BCW's merger with Hill & Knowlton to create Burson.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Ashish Babu has played a key role in developing the TCS brand so its reputation reflects its capabilities, transforming perceptions of the global IT services provider within the European technology and business communities from an undifferentiated ‘IT cost and operations’ firm into being seen as a growth and transformation partner that is helping its clients embrace the digital revolution. Leading on growth marketing and communications for the UK & Europe, Babu – via his infectious energy – has developed campaigns that have won more than 45 awards around the world, reaching the wider C-suite beyond the CTO with storytelling from CEOs that spoke to their peers about how digital transformation could advance business goals. This innovative approach to communications helped create a pipeline worth €500 million for the firm. Before joining TCS in 2008, Babu headed communications for Tata Sky and has also worked agency-side at Burson-Marsteller, MSL and Weber Shandwick. He started his career in Hyderabad and has since been based in Bangalore, Mumbai and London, and now Amsterdam.
Where is the most urgent need for innovation within the PR/communications industry?
Understanding the mood, message, and metrics to develop reputation in an evolving landscape.
How would you describe the communications/PR industry's level of innovation compared to other marketing disciplines?
As comms professionals, we are constantly evolving and innovating with ever changing media landscape. The next innovation must be on working with AI and machines to drive insights and outcomes.
How have the events of 2020 impacted innovation in the PR and communications industry?
2020 has helped our industry to lead from front and centre. During any crisis people, tend to hunt for answers and solutions. We all had to fight hard to get the best stories, perspective, and ideas in front of the readers.
Where is the PR industry's greatest opportunity for taking the lead on innovation?
We need to capitalise on the opportunity 2020 provides us. The next innovation has must focus on driving outcomes for your business and community.
What is the ideal working scenario for innovation?
Innovation happens in everything you do in daily life and that one idea which can be scaled to create impact. You need the right team, belief, and vision within an ecosystem.
Has 2020 changed the way you define/approach innovation? How?
2020 has been about agility, humility, re-skilling, inclusivity and being decisive. This has fundamentally changed the speed of human’s ability to innovate and scale. As a company, we communicated our 25 by 25 vision very early in the pandemic: that in 2025 only 25% of our workforce will be working from offices at any given time. As marketers, we have developed the ability to develop content at the speed of Netflix and deliver to an audience with customisation. As we go along, content appealing to the heart and mind will get best engagement.
What is the most innovative comms/marketing initiative you've seen this year?
The Uber ‘Thank You For Not Riding’ campaign was very innovative, relevant and heart-warming.
What is the most important lesson you've learned this year?
Helping is the new selling. At TCS we have supported our colleagues, clients and community through the pandemic. It has been extremely humbling and rewarding.
Describe a moment in your career that you would consider innovative?
I think some of the best ideas come while speaking and listening to our clients and colleagues. One such campaign we ran was on making our clients famous in their communities, organisations and among peers. It was easy to plan but hard to execute, but with support from the business and my teams. We made it happen and won a few global awards.
Any habit/activity that you have added to your life this year that you hope to take forward post-pandemic?
I played padel tennis four days a week. Its is a mix between tennis and squash. I had to reinvent myself from tennis to padel. It helped me balance my work and life.
How can the PR industry make real progress in diversity, equity and inclusion (DE&I) and what is the biggest obstacle?
It starts with acknowledgement first, having an honest dialogue with colleagues and industry peers for wider awareness. Lastly, have a plan to act towards the progress.
What are you thinking about most these days?
Feeling more optimistic about our future with a vaccine in sight. Looking forward to seeing my parents and friends in real life. I am thankful to the technological innovation which has helped us to stay connected to everyone across the world.
Your bold prediction for 2021…
The world will become more inclusive, collaborative, and green. Companies that are brave in embracing this change will be rewarded. As marketers we need help shape narrative.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2024