
World Report 2015
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Dave Senay
CEO, FleishmanHillard (Global)
2014: +4.7%
"FleishmanHillard’s growth has been fueled by big bets we’ve made in reputation management, the social enterprise, analytics, strategic integration and investment in deep expertise by industry sectors and practices. It’s what our clients need and it’s how we are becoming the most complete communications firm in the world. That’s a vision realized first and foremost by an amazing array of talent working together across a truly collaborative global network. Multi-regional clients are now the rule, not the exception.
Clients are responding, as well, to our role as trusted advisor in a world of bewildering choices and hyperventilated claims. They appreciate our relentless commitment to excellence as we deliver the right message, to the right people, at the right time and place, in an always-on paid, earned, shared and owned media environment. Our global platform, FH ContentWorks, the industry’s largest network of content studios, delivers a client engagement model suited to their specific needs.
Our big bets are taking the firm beyond the status quo. And our clients are reaping the rewards of an unprecedented era of innovation at FH. Products like TrueIQ (a social, analytics and content command center), The Authenticity Gap (true insights as brand and reputation merge), our proprietary A.R.C. crisis methodology and certification, all respond to burgeoning client needs. In this way, we have become uniquely positioned to deliver the best counsel, the best content and ultimately more value to all of our clients. We talk about The Power of True, and this is what we mean by it."
Donna Imperato
CEO, Cohn & Wolfe (Global)
2014: +11.6%
"Driven by the unprecedented and remarkable speed of technological advances, we are witnessing a communications revolution. With consumers now deeply involved in, and often driving, the marketing equation, clients are increasingly looking for the best solutions for their brands across paid, owned, earned and shared media.
Cohn & Wolfe’s sweet spot is the intersection of marketing and brand communications, so we were well positioned to capitalize on this revolution. Five years ago we set out to evolve and expand our offering to bring clients more integrated solutions. With double-digit global growth over the past 18 months, our financial results are proof positive of the success we’ve had delivering what consumers want and what clients need.
This past year, we made significant moves to further our integrated communications capabilities, including hiring senior talent with diverse backgrounds, formalizing our Paid Media offer, advancing our Digital Healthcare expertise and launching our ME-24 Mobile Engagement Unit, a joint venture with global multiscreen marketing giant Joule.
Despite seismic changes in technology and media, many of the drivers of today’s communications marketplace have always been PR industry strengths: storytelling, strategic communications, earned media and even content creation. Our industry’s future success will be defined by staying ahead of the technology curve, hiring and training the right talent to meet new demands and delivering compelling, integrated programming that makes an impact. All without losing sight of our roots of inspiring and earning the trust of influencers and stakeholders."
Produced by the Holmes Report/ICCO, the World PR Report is the definitive study of the global PR industry, featuring rankings, insight and research.
Unrivalled analysis of the best PR firms in the world.
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