Global Communications Report 2016 Research | Holmes Report
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry.

You can download the full PDF of the Report here

An executive summary is also available, predicting that the global PR agency sector will approach $20bn by 2020, but raising several questions over the industry's ability to adapt to a rapidly shifting landscape.


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The global research initiatives build on the Holmes Report's World PR Report work—and definitive global ranking of PR agencies—and USC’s long-running GAP (Generally Accepted Practices Study) of corporate communications planning.
The first ever Global Communications Report is being conducted by the University of Southern California’s Center for Public Relations — in conjunction with the Holmes Report, the Institute for Public Relations,  the Global Alliance for Public Relations & Communications, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group, Capstone Hill Search and PRSA.

2016 Global Communications Report from The Holmes Report