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Interestingly, compared to last year, there is no sector-specific skew among the fastest-growing agencies, coming as they do from a broad range of capabilities including consumer, corporate, technology and healthcare.
Agency | HQ | Growth (Constant Currency) | Fee Income 2016 ($) | |
---|---|---|---|---|
1 | Vested | USA | 316.9% | 3,560,000 |
2 | Matriochka Influences | France | 86.2% | 2,835,000 |
3 | CYTS-LINKAGE | China | 79.9% | 18,123,494 |
4 | Newgate Communications | UK | 63.0% | 48,608,857 |
5 | Praytell | USA | 56.1% | 9,211,710 |
6 | The Bulleit Group | USA | 52.9% | 3,100,000 |
7 | Clockwork Media | South Africa | 48.6% | 2,000,000 |
8 | Avian Media Pvt Ltd | India | 45.7% | 4,270,000 |
9 | Carmichael Lynch Relate | USA | 45.7% | 25,500,000 |
10 | W | UK | 43.6% | 7,170,900 |
11 | PR.Konektor | 42.1% | 1,360,518 | |
12 | M&C Saatchi Sport & Entertainment | UK | 42.1% | 17,466,000 |
13 | Value 360 Communications | India | 41.6% | 3,627,512 |
14 | Red Agency | Australia | 40.8% | 5,048,706 |
15 | ReviveHealth | USA | 39.7% | 14,015,000 |
As usual, independent agencies are favoured, although the presence of private equity (Four, W2O) cannot be discounted. Meanwhile, the top 10 also reflects plenty of breadth across diverse practices and industries, deflecting the notion that midsize firms are in any way challenged in today's global PR industry.
Agency | HQ | Growth (Constant Currency) | Fee Income 2015 ($) | ||
---|---|---|---|---|---|
1 | Newgate Communications | UK | 63.0% | 48,608,857 | |
2 | Four Communications Group | UK | 39.0% | 39,822,192 | |
3 | Hotwire | UK | 35.5% | 31,702,340 | |
4 | H&H Group | Sweden | 35.2% | 33,770,000 | |
5 | Hering Schuppener | Germany | 33.3% | 47,040,000 | |
6 | Res Publica (National PR) | Canada | 30.0% | 78,000,000 | |
7 | Vector Inc. | Japan | 29.3% | 106,000,000 | |
8 | W2O Group | USA | 29.2% | 122,715,000 | |
9 | Prosek Partners | USA | 29.0% | 31,488,000 | |
10 | Huntsworth Health | UK | 25.6% | 111,684,000 |
But there are midsize firms that are also delivering eye-catching growth. Minneapolis agency Carmichael Lynch Relate submitted a banner year under new leadership, while W2O Group benefited from new acquisitions that were powered by private equity ownership. And ReviveHealth, Spectrum (healthcare) and Prosek (corporate) demonstrated that challenging sectors are no barrier to impressive topline expansion.
Agency | HQ | Growth (Constant Currency) | Fee Income 2016 ($) | |
---|---|---|---|---|
1 | Vested | USA | 316.9% | 3,560,000 |
2 | Praytell | USA | 56.1% | 9,211,710 |
3 | The Bulleit Group | USA | 52.9% | 3,100,000 |
4 | Carmichael Lynch Relate | USA | 45.7% | 25,500,000 |
5 | ReviveHealth | USA | 39.7% | 14,015,000 |
6 | Day One Agency | USA | 37.5% | 6,038,323 |
7 | Kiterocket | USA | 37.1% | 5,788,068 |
8 | Spectrum | USA | 34.8% | 20,000,000 |
9 | W2O Group | USA | 29.2% | 122,715,000 |
10 | Prosek Partners | USA | 29.0% | 31,488,000 |
Agency | HQ | Growth (Constant Currency) | Fee Income 2016 ($) | |
---|---|---|---|---|
1 | Comunicación Corporativa Ketchum | Costa Rica | 28.5% | 4,104,351 |
2 | North Strategic | Canada | 22.1% | 10,212,000 |
3 | RMA Comunicacao | Brazil | 18.5% | 5,724,412 |
4 | Another Company | Mexico | 17.3% | 6,100,000 |
5 | FSB Comunicacoes | Brazil | 17.2% | 76,338,478 |
6 | Tact Intelligence-conseil | Canada | 14.0% | 4,413,093 |
7 | Environics Communications | Canada | 13.6% | 14,076,868 |
8 | Veritas Communications | Canada | 11.9% | 8,362,000 |
9 | Grupo Inpress | Brazil | 11.8% | 39,856,031 |
Indeed, four of the top five hail for the UK, rounded out by perennial fast-grower M&C Saatchi Sport & Entertainment, once again demonstrating its ability to blend consumer and lifestyle in multiple markets, and Four Communications, which benefits from several UK acquisitions. And another UK consumer firm — Hope & Glory — cracks the top ten too.
Beyond the UK, there are notable performances from less fashionable markets: Poland's Solski; Swiss corporate heavyweight Farner; Spain's Evercom and Swedish group H&H, which includes highly-rated consultancies Jung and Springtime.
Agency | HQ | Growth (Constant Currency) | Fee Income 2016 ($) | |
---|---|---|---|---|
1 | Matriochka Influences | France | 86.2% | 2,835,000 |
2 | Newgate Communications | UK | 63% | 48,608,857 |
3 | W | UK | 43.6% | 7,170,900 |
4 | M&C Saatchi Sport & Entertainment | UK | 42% | 17,466,000 |
5 | Four Communications Group | UK | 39% | 39,822,192 |
6 | Solski Communications | Poland | 37.4% | 2,026,500 |
7 | Farner Consulting | Switzerland | 36.9% | 23,215,500 |
8 | Hope&Glory | UK | 36.5% | 5,710,719 |
9 | Evercom | Spain | 36.3% | 5,207,922 |
10 | H&H Group | Sweden | 35.2% | 33,770,000 |
India, meanwhile, supplies three firms in Avian Media, Value360 (who both crack the top 5) and market leader Adfactors, reflecting stronger returns in an important PR market. South Africa's Clockwork Media demonstrates that it's modern approach to content is paying off amid difficult economic conditions, while there are also eye-catching performances from Havas-owned consumer shop Red Agency in Australia; Japanese heavyweight Vector; and, Singapore tech darlings IN.FOM.
Agency | HQ | Growth (Constant Currency) | Fee Income 2016 ($) | |
---|---|---|---|---|
1 | CYTS-LINKAGE | China | 79.9% | 18,123,494 |
2 | Clockwork Media | South Africa | 48.6% | 2,000,000 |
3 | Avian Media Pvt Ltd | India | 45.7% | 4,270,000 |
4 | Value 360 Communications | India | 41.6% | 3,627,512 |
5 | Red Agency | Australia | 38.9% | 5,048,706 |
6 | GOODIDEA MEDIA | China | 40.0% | 7,000,000 |
7 | Kiwi Communications | China | 36.3% | 3,103,431 |
8 | Vector Inc. | Japan | 29.3% | 106,000,000 |
9 | IN.FOM Pte Ltd | Singapore | 24.8% | 2,286,470 |
10 | Adfactors PR | India | 24.0% | 24,300,000 |
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