2017 Holding Groups PR Ranking | Holmes Report

Holding Groups  Global Top 250 PR Agency Rankings

The following is the ranking of 2016 revenue from the PR operations of major holding groups and independent networks.

20172016AgencyHQFee Income 2016 ($)Growth (USD)
11Interpublic Group 1USA1,500,000,0000.0%
23Omnicom Group 2USA1,375,000,0001.1%
32WPP 3UK1,353,000,000-3.3%
45DJE Holdings 4USA934,048,6943.6%
56PROI Worldwide 5UK721,097,8462.6%
67Publicis Groupe 6France485,000,0001.0%
7BlueFocus Communication Group 7China268,675,6349.7%
810IPREX 8USA240,000,0004.3%
99Huntsworth Group 9UK221,523,000-11.1%
1011Havas PR 10France220,000,0003.3%
1112Next 15 11UK210,330,0009.5%

2017 PR Holding Group Ranking: Omnicom Overtakes WPP

Omnicom's PR operations overtook WPP in 2016, regaining the effective top spot among holding group PR operations in USD terms. However, WPP's PR fee income was impacted by the decline in the value of pound sterling, in which it reports. On a constant currency basis its growth (+5%) outstrips Omnicom,

While Interpublic's CMG unit reported more ($1.5bn), this includes several firms that do not specialise in PR; accordingly Omnicom's PR operations at $1.375bn are likely to once again be the largest in the world.

The holding group table also features good growth from China's BlueFocus Communication Group (+9.7%) and Next 15 (+9.7%). PROI Worldwide — which remains the largest collection of independent PR firms in the world — grew at a lower rate in 2016 than 2015, thanks in part to the exit of W2O Group from the network.

2017 Rankings: Top 10Top 250 | Fast Movers | Holding Groups/Networks
Analysis: PR industry growth rebounds to 7%
Research: Global Communications Report 2017