Aries Hou | The Innovator 25 Asia Pacific 2017

2017 Innovator 25 AP - Aries HouThe Innovator 25:

Aries Hou

Head of Global Business Acceleration Center & GM of Consumer Goods


Aries Hou oversees international business development for BlueFocus, the Chinese marketing services giant that has redrawn the regional marketing map by incorporating traditional communications skills with next-generation digital thinking across e-commerce, data/analytics and performance marketing. Hou, for her part, focuses on the consumer electronics and lifestyle fields, and has developed a number of innovative campaigns for such clients as Siemens, Sony, Tesco and Samsung — many of which successfully leverage connect content-to-commerce in a manner that reflects China’s sophisticated use of digital technology to power business growth.