Global Top 10 PR Agency Ranking 2018 | Holmes Report

Top 10 Global
PR Agency Ranking 2018 
Global Top 250 PR Agency Rankings 

2017 2016 Agency HQ Fee Income
2017 ($)
Fee Income
2016 ($)
Growth (Constant Currency)
11Edelman 1USA893,591,000874,968,0002.1%
22Weber Shandwick 2USA805,000,000825,000,000-2.4%
33FleishmanHillard 3USA570,000,000570,000,0000.0%
44Ketchum 4USA550,000,000562,000,000-2.1%
55Burson-Marsteller 5USA463,000,000480,000,000-3.5%
66MSL 6France460,000,000460,000,0000.0%
77Hill+Knowlton Strategies 7USA400,000,000395,000,0001.3%
88Ogilvy 8USA354,000,000361,000,000-1.9%
99BlueFocus 9China321,849,607268,675,63412.3%
1012Cohn & Wolfe 11USA246,000,000224,000,0009.8%

Global PR Agency Rankings 2018: Networks Struggle For Growth

Rankings: Top 10 | Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR industry growth slows to 5%
Research: Global Communications Report

Growth among the major global PR networks slowed in 2016, to just 0.9% compared to 3.3% one year earlier, with the world's top 10 global PR firms reporting fee income of $5bn in 2017.

The notable exceptions to this pattern came from China's BlueFocus, which grew 12.3% in constant currency terms, and Cohn & Wolfe, which cracked the top 10 for the first time this year after overtaking Brunswick and Golin. Cohn & Wolfe of course, has merged with fifth-ranked Burson-Marsteller to become Burson Cohn & Wolfe, although the firms are retaining separate financial reporting until the end of this year.

The world's largest PR firm Edelman also registered growth (+2.1%) to reach almost $900m, even as its goal of becoming the first $1bn PR firm continues to take longer than it might have expected. Many other networks were either flat or declined, marking their toughest year since the global financial crisis. Notably, after several years of stellar growth, Weber Shandwick reported a revenue decline in 2017, as did Ketchum, Burson-Marsteller and Ogilvy PR.

All growth figures are on a reported (rather than organic) basis. Overall, we estimate that the top 10 global PR firms generated fee income of around $5bn, a 0.9% increase in reported terms. A fuller picture of global PR industry size is provided by the analysis of our Global Top 250, based on submissions from almost 400 PR firms from across the world.

Date: 26 April 2017

Rankings: Top 10Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR industry growth slows to 5%
Research: Global Communications Report