AI | The Innovator 25 North America 2020

The Rise of AI-Assisted Writing  / 



“I’m not saying AI can write better than most human PR folks, but it can come close enough so that you can begin to think about deploying the humans for something else.” —  John Seabrook

AI could come shockingly close to having the chops to master the highly specialized craft of writing for PR. For instance, in a New Yorker piece from last fall, journalist John Seabrook trained GPT-2 to write an article in the style of The New Yorker – and came tantalizingly near to succeeding. It’s also well-publicized that media outlets, including Forbes, Bloomberg and The Washington Post, have been using AI to gin out short pieces using company financial reports and sports box scores as raw material.

We explored this topic in more depth earlier this year. You can read that story here.