Sean Greenwood | The Innovator 25 North America 2020

Sean Greenwood  

Grand Poobah 

Ben & Jerry's   
Burlington, Vermont

“We believe business is the most powerful force in this country and the globe — and we ask ourselves, how do we use that for good?”

For many years now, Ben & Jerry’s head of PR Sean Greenwood has been talking about how the company balances maintaining profitability with taking bold stands — including supporting Black Lives Matter and addressing income inequality — long before George Floyd's murder. Of course, in the aftermath of that tragedy, it's no surprise that Ben & Jerry's crafted the most meaningful brand contribution to movement with the stark message: "We must dismantle white supremacy.