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Sabrina Lynch has long been one of the PR Industry’s most fervent and effective champions of diversity, equity & inclusion, which is infused into her work for the likes of Diageo, P&G and Samsung Global. With racial justice top of mind, Lynch’s recent output has included campaigns to tackle inequality and police brutality, most notably P&G’s Take on Race and Diageo’s $20 million Community Fund. With an innate sense of what makes consumers tick, Lynch is also spearheading Samsung’s efforts to reach Gen Z - and their parents - which includes helping craft new modes of interactivity and creating content.
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