The Innovation SABRE Awards — North America 2020
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2020 has changed nearly everything! As a result, there are two big challenges comms teams must wrangle with: a lot of things are out of our control, and the news cycle is moving faster than ever. Given that a lot of (often times unpredictable) things can happen in a short amount of time, we need to be willing to adapt to the world around us. This sometimes means pushing ourselves (and our clients) out of our comfort zone. There’s a fine balance to strike — you must remain true to your company’s ethos. But there’s a real opportunity to push outside the traditional box and authentically engage on relevant topics and issues. To do this successfully requires enlisting voices within the organization that you may not have turned to previously.
Our role as PR professionals is to help companies engage with their stakeholders and communities. Given this charter, we are in an incredible position to challenge companies to demonstrate empathetic and bold leadership to drive meaningful change when it comes to DE&I. It’s our responsibility to share best practices with our clients, and show them why an investment in DE&I will have long term benefits for the organization and society. In the tech industry where we work, one of the biggest roadblocks to making significant progress is filling the pipeline with diverse talent. It’s something that we all have to collectively push for and not let up the pressure until real changes are made.
What are you thinking about most these days?
I’m thinking a lot about the mental health of my teammates. Being in PR is a stressful job on a normal day, during a normal year. The pressure is even more intense once you pile on any combination of the other stressors 2020 has thrown our way. It’s important that we look for opportunities to slow down and check in on each other. There’s never been a better time to amp up thoughtful and supportive behaviors.
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