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Paulo Simas comes to the table with over 25 years of agency experience across a multitude of expertise in addition to a deep understanding of analytics. As a leader at analytics-driven W2O Group, Simas took on the new role leading the agency’s branding and design practice last November. At the height of the COVID-19 pandemic, Simas leveraged an opportunity through to develop an initiative addressing the ventilator shortage within hospitals overwhelmed by COVID-19 patients. With W2O’s pro-bono support, the project has resulted in over 2,500 donations of sleep apnea machines to be repurposed as ventilators.
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