The Innovation SABRE Awards — North America 2020
Showcase your innovation. Don't miss your last chance to enter November 4!
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As CMO, Carl Loredo was integral in Wendy's game-changing Keeping Fortnite Fresh campaign. Most of us know the campaign by now: the marketing team created a digital Wendy's avatar that fights frozen beef. The effort caught fire and won a series of industry awards, including Grand Prix at the Cannes Lions and Best in Show award at the Innovation SABRE Awards — North America in 2020. After joining Wendy's in 2016, Loredo became CMO last year.
Given the current state of the pandemic and many social distancing guidelines varying by state, it’s important to recognize its impact on consumer mobility and how brands can fit into their lives. For Wendy’s that means making sure our fans know we are open via drive-thru, carry-out and delivery as well as providing fans with a temporary escape through interactions on our social channels. We are constantly working with our delivery partners to offer our fans compelling deals to get them the menu items they crave in a safe way without compromising the high-quality food they’ve come to know, love and expect from Wendy’s.
How would you describe the communications/PR industry's level of innovation compared to other marketing disciplines?
About the same as other marketing disciplines
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