2022 IN2 SABRE Awards Asia-Pacific Winners

The 2022 Asia-Pacific Innovation (IN2) SABRE Awards, which recognize excellence in multimedia content creation, will be presented at lunchtime during PRovoke Media's Asia-Pacific Summit on 13 October. Tickets are available here, along with tables for evening SABRE Awards ceremony, which will reveal Gold and Diamond SABRE winners. 

A complete list of winners follows:

Agency of the Future

Winner:

• Going Beyond — Archetype

Certificates of Excellence

• Agency of the Future — Ogilvy Public Relations Asia Pacific
• Conversations that change Australia — Herd MSL
• Creating Change in Asia for Asia — Golin APAC
  

Earned Media

Digital and Print Media

Winner:

• VaxEnomic Forecaster — Provocate

Certificates of Excellence

• A Mouthful of Inspiring Stories — Deliveroo with Golin Hong Kong
• FWD x Hong Chi “Dishes Make Wishes” Campaign — FWD Hong Kong with FleishmanHillard Hong Kong
• Inspiration+ Always On = Launching Disney+ Taiwan — Disney with Golin Taipei
  
• Women in Construction: Smashing the Concrete Ceiling — Randstad ANZ with History Will Be Kind

Broadcast Media (Radio/Television)

Winner:

• Rapid Antigen Self-Testing Kit Blitz PR Campaign — Roche Diagnostics Australia with The 6AM Agency

Certificates of Excellence

• VaxEnomic Forecaster — Provocate

Creation of Persuasive Content

Winner:

• The Meal That Goes A Long Way — foodpanda with ERA Communications

Certificates of Excellence

• #JomSnekBijak — Mondelez International with Archetype Malaysia
• “520”, Women Expressing Love Day — Bayer with BlueFocus Digital
• Listen to your Pain — Viatris Korea with Edelman Korea
  
• Towards a Greener Future — Hisense with Ogilvy Guangzhou
  

Best In Digital/Print B2b Media

Winner:

• Eaton - Putting a Spotlight on Critical Infrastructure Cybersecurity — Eaton with Rice Communications

Certificates of Excellence

• Jump Out of Attribution Box — AppsFlyer with Archetype China
• Rapid Antigen Self-Testing Kit Blitz PR Campaign — Roche Diagnostics Australia with The 6AM Agency

Sponsored and Paid Media

Media Partnership

Winner:

• Public Disease Education on Androgenetic Alopecia — Organon (Shanghai) Pharmaceutical Technology with Ogilvy Health

Public Service Announcement - broadcast, digital or print.

Winner:

• A Le Htoe - Myanmar Action Against Gender-Based Violence — European Union Delegation in Myanmar with Rice Communications

Certificates of Excellence

• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea
• People’s Association’s Digital CDC Vouchers Scheme — People's Association
• Singapore’s Hawker Heroes #Stand4Strength — Abbott Laboratories with DeVries Global Singapore

Best Influencer Programs Endorsements (Paid)

Winner:

• Love Your Stomach Back — MiRXES with Zeno Group

Certificates of Excellence

• Magnum Pleasure Auction — Magnum with Golin and Jack Morton
• Marks of Summer – The Best Holiday Leaves a Mark! — Hotels.com with Weber Shandwick, Creatip, Briman Communications, Fabric, Ogilvy Taiwan, Madbox Communications
• Verbing Corning Gorilla Glass for India's Next-Half Billion — Corning Gorilla Glass with FleishmanHillard India
• Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited with Vero

Advertising - broadcast, digital or print.

Winner:

• Follow My Heart on Childbirth — Bayer with BlueFocus Digital

Certificates of Excellence

• “520”, Women Expressing Love Day — Bayer with BlueFocus Digital
• “The Answer is Gashapon” — Bandai (Tokyo, Japan) with PR Consulting Dentsu Inc.
  

Social Media and Community Management

Best use of global social networking platforms

Winner:

• mycar Streamer Meets Driver — mycar with Eleven

Certificates of Excellence

• Gamescom Asia: Bringing the Heart of Gaming to Asia — Koelnmesse Singapore, Singapore Tourism Board with Edelman Singapore
  
• Online City Office — Saku City with OZMA Inc.
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Best use of visual social platforms

Winner:

• Magnum Pleasure Auction — Magnum with Golin and Jack Morton

Certificates of Excellence

• #BloomYourTravelSpirits with Expedia and Hotels.com — Expedia, Hotels.com with Weber Shandwick, Creatip, Briman Communications
  
• Momo Mia influencer campaign — Pizza Hut India with Archetype India
• OK Man (읏맨) social media — OK savings Bank with Hahm Shout Global
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Best use of Asian social platforms

Winner:

• All in for love — Marriott Bonvoy with Edelman Beijing China

Certificates of Excellence

• Chinese Animation: It’s Time to See Us Again — Lenovo with BCW
• MS Warrior: She’s One in a Million — Novartis China with DeVries Global
• New Ways of Drinking: Everyone is a Cognac Artist — Moet Hennessy Diageo (China) Company Limited with Shanghai Thunder Public Relations Consulting
• Sony New Category Product Launch Campaign — Sony with Ruder Finn

Best Meme/Viral Campaign

Winner:

• OK Man (읏맨) social media — OK savings Bank with Hahm Shout Global

Certificates of Excellence

• "A Civil War" of All Mothers’ Inner Tangle Biostime New Spokesperson Viral Campaign — Biostime with BlueFocus Digital
  
• Ring Ancient Bronze Chimes and Collect Your NFT — Tencent, Hubei Provincial Museum with Ogilvy Beijing
• Take Action to “Liberate Our Periods”_Libresse Brand TVC Upgrade Campaign — Libresse
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Digital & Creative Categories

Best Use of NFTs and PR in the Metaverse

Winner:

• NFTree — Vicinity with Fleishman Hillard AUNZ and Fabric
  

Certificates of Excellence

• The Creator Xchange Campaign — ASUS with Archetype, GSquared, Rapid Media, and Thrive PR

Brand Digital Platforms

Winner:

• #StrongerMindStrongerYou Social Media Campaign — UNICEF with Ogilvy Beijing

Certificates of Excellence

• Creating a Healthier Asia — Gilead Sciences with APCO Worldwide
• I Quit with Contiki — Contiki with Eleven
• The Creator Xchange Campaign — ASUS with Archetype, GSquared, Rapid Media, and Thrive PR

Digital Video

Winner:

• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea

Certificates of Excellence

• Creating a culture of workation in overworked societies — Hotels.com with Weber Shandwick, Creatip, Briman Communications
• Follow My Heart on Childbirth — Bayer with BlueFocus Digital
  
• There's No Taste Like Home — TamJai International with Ogilvy Public Relations
• Time Travel in Seoul — Seoul Metropolitan Government with Bitgrim

Podcast/Webinar/Webcast

Winner:

• Tech Cetera — Ericsson with Archetype Australia and Wavelength Creative

Branding and Identity- including logo and other design work

Winner:

• Topgolf - The Art of Motion — Topgolf with The Orangeblowfish

Certificates of Excellence

• Modernizing YUESAI's Retail Experience — YUESAI Cosmetics with The Orangeblowfish